 | SOCIAL GAMING, REGGIE FILS-AIME, SONY, MICROSOFT The war for community heats up |
As Microsoft and Sony gear up for their foray into more social endeavors, some might wonder why Nintendo hasn't gone to any great effort to make inroads toward the online scene. Well, that ever-shrewd businessman, Reggie Fils-Aime, has the answer to that question.
"Nintendo has always had a vision on community - The issue is that we define community differently than our competitors," Fils-Aime says.
To anyone who's been paying attention to Wii-related marketing campaigns over the console's life cycle, this comes as no surprise. To Nintendo, social gaming happens between friends in the living room. Even the online-focused Wii Speak Channel, recently released alongside Animal Crossing: City Folk, is designed for multiple people in a physical room together.
"Our consumers do want a sense of community, and we're going to deliver that - but in a way that is unique to Nintendo," Reggie asserts. The company will no doubt continue to increase Wii users' online exposure, but it will do so gradually and deliberately. Nintendo doesn't want to be marked as just another online service. Whatever they produce will be different from Microsoft's or Sony's solutions.
Via Forbes
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