 | REGGIE FILS-AIME, WII, CONSUMER, BLUE OCEAN, HARDCORE GAMING Winning over the "Halo audience" |
Good old Reggie Fils-Aime. He has a lot of stuff to say, but he's so often misunderstood. Over the past week, the gaming press has been jumping all over the following quote from a CNET interview, which addresses Nintendo's feelings about an audience that hasn't yet made it over to the Wii:
We think we win over the Halo audience with something like The Conduit, a multi-player, online, shooting experience, or Dead Space Extraction. And you know what? Once those people buy into Wii, they'll go buy Mario Kart or Wii Fit Plus.
Of course, this statement was taken to mean that Nintendo wants to trick the mature, grown-up FPS players into playing "kiddie" games. Setting aside for a moment that Mario Kart and Wii Fit appeal to a wide range of gamers, casual and hardcore alike, let's get one thing straight: Reggie wasn't talking about blind, nerd-raging fanboys when he used the words "Halo audience." He was talking about gamers in general who enjoy the FPS experience.
Remember that Halo is a casual game. Almost everyone who owns an Xbox, and many who don't, have played a Halo game at some point in time. People who don't care about the intricacies of the game industry or the console wars still love to play Halo, and they get many hours of enjoyment from it. Those players are no different from people who love Mario Kart - they're only playing a different kind of game.
If you read Reggie's interview and laughed at the absurdity of it, then you are probably one of the nerd-raging fanboys who doesn't understand how the broader gaming population differs from the narrow focus of a hardcore gamer.
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